Journal Review
Journal Review
Heading : E-Commerce orIntenet Marketing : A Business Review From Indian Context
Author : D.K .Gangeshwer
Year : 2013
Journal Name ; International Journal of u- and e-service . science and Technologu Vol.6 , No.6 (2013) ,pp.187-194
Page : 187 - 194
Reviewer : Roby Aditya Negara
Introduction
One
of the technologies that truly bring the information revolution in internet
technology and society is considered to be the third wave of agricultural
revolution and the industrial revolution. The effect of e-commerce has emerged
in all areas of business, from customer service to design new products. With
technologies such as e-commerce how to offer easier access for companies and
individuals and the cost is very cheap. Search Engine market (SEM) is a form of
web advertising firm to promote their products and services. SEM is a focus on
the effectiveness of a search engine that allows businesses to place ads
effectively. Unlike online advertising, advertisers pay only when a user
actually clicks on your ad when it successfully applied, SEM is capable of
producing a stable level of traffic and the Return On Investment (ROI).
Boughton (2005) has said that most online through advertising has two main
goals: development of brand and direct response. Choosing the right marketing
channels ultimately depends on the biggest ROI strategy firm that offers
products and services through the web to get a prospect. Non online web-based
company might choose marketing in order to increase exposure and promote your
brand. SEM is a form of internet marketing that involves website promotion
through advertising (paid placement, contextual advertising, and paid inclusion).
This study relates to conceptual knowledge of search engine marketing or
e-commerce, reviews of librarianship. This research deals with motivation
factors of shopping online.
Research Objectivies
This research aims to the conceeptual knowledge of search engine marketing or e-commerce ,literature review , current and future aspects pf e-commerce in Indian context
Research Method
The methods used to this research is qualitative description
Types of Data
Types of data used in this study i.e.,
in the form of text, the written word, as well as actions. In addition, it is
also used for statistical data that is supporting existing qualitative data
Result And Discussion
Waghmare G.T. (2012) has defined the following types of
e-commerce:
(i) B2B
E-Commerce: Companies doing business with each other such as manufacturers selling
to distributors and wholesalers selling to retailers. Pricing is based on
quantity of order and is often negotiable.
(ii) B2C
E-Commerce: Businesses selling to the general public typically through cataloes
utilizing shopping cart
software. By dollar
volume, B2B takes
the prize, however B2C
is really what
the average Joe
has in mind
with regards to
ecommerce as a whole. for example indiatimes.com.
(iii) C2C E-Commerce:
There are many
sites offering free
classifieds, auctions, and forums
where individuals can
buy and sell
thanks to online
payment systems like PayPal where people can send and receive
money online with ease. eBay's auction service
is a great
example of where
customer-to customer transactions
take place every day.
(iv) Others: G2G
(Government-to-Government),
G2E (Government-to-Employee), G2B (Government-to-Business), B2G
(Business-to-Government)
Shoppers
in Metropolitan India
Zia and Manish (2012) found that, currently, shoppers in metropolitan
India are driving eCommerce: These consumers
are primarily buying
travel, consumer electronics,
and books online. And although spending per online buyer remains low, some 59% of online consumers in
metropolitan India already make purchases online at least monthly
Shoppers
in non-metropolitan India
Consumers in nonmetropolitan areas
will also help
fuel growth; unlike
online consumers in cities, they are more likely to shop online for
goods that are unavailable at local
stores. Zia and
Manish (2012) estimated
that eCommerce retailers
in India are expanding
their offerings to
the online population
outside metropolitan India
and are investing heavily
in the infrastructure to
support these cities.10
Online apparel retailer Myntra.com is already seeing demand
for its products outside metropolitan India: 50% of its sales are outside India’s
10 biggest cities. To widen their reach, for example, multiple retailers are
building warehouses outside central locations; testing shipping options that work in rural areas; offering
payment options like cash on delivery (COD) that provide options for
the unbanked; and
subsequently marketing these
to semi-urban .
Conclusion And Recomendation
This Paper deals the conceptual knowledge of search engine
marketing or e-commerce, literature review, current and future aspects of
e-commerce in Indian context. This paper discussed about the top
motivator factors of shopping
online. The present
development would be a
valuable addition to
researcher and academicians;
and useful theory
for practitioners,
advertisers, and entrepreneurs. Some
of the disadvantages
of e-Marketing are dependability
on technology, Security,
privacy issues, Maintenance
costs due to a constantly evolving
environment, Higher transparency
of pricing and
increased price competition, and
worldwide competition through
globalization.
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